Al Naboodah Travel & Tourism Agency (ATTA) was setup in 1971 as a subsidiary of the Al Naboodah group of companies. With offices in Dubai and Sharjah, ATTA has individual counters specifically dedicated to each airline represented, with their own reservation systems, identity, and specification.

ATTA's business travel department looks after 200 commercial accounts, which include oil companies, banks, ministries, government departments and some multinational companies. Its sales and marketing department handles sales and marketing of the airlines to other travel agents, commercial houses and other clients. Its leisure division has a wide range of worldwide holiday packages.

AlNaboodah Travel & Tourism Agency is the general sales agent (GSA) of Air France, Cathay Pacific Airways, Air Zimbabwe, Hemus Air, Turkish Airlines, Australian Airlines, and Air Canada.